Content marketing is a form of marketing that involves creating and distributing valuable and relevant content to attract, acquire, and retain a clearly defined audience–with the goal of selling something. Content marketing has proven to be one of the most effective forms of digital marketing, but it comes with its share of challenges. This article will take you through trends in content marketing for 2018, including why these trends are important, what they mean for your brand, and how to start implementing them now.
Content marketing is a form of marketing that involves creating and distributing valuable and relevant content to attract, acquire, and retain a clearly defined audience–with the goal of selling something. Great Guest Posts Content marketing has proven to be one of the most effective forms of digital marketing, but it comes with its share of challenges. This article will take you through trends in content marketing for 2018, including why these trends are important, what they mean for your brand, and how to start implementing them now.
What are the marketing trends for 2018?
Content marketing is a type of marketing that many brands are turning to in order to stand out amongst the competition. Brands have found success with content marketing by creating valuable and relevant content, attracting new customers, and increasing customer loyalty.
As digital advertising becomes more expensive due to lack of supply, brands will turn to content marketing as a way to stay top-of-mind with their target audiences.
The content trends for 2018 are all about providing value and variety. The more valuable the content, the better it’ll be for your audience. And if you’re providing them with something they can’t find anywhere else, they’ll be more likely to share it with their friends.
It’s important that you know what your audience wants so you can tailor your content accordingly. You should always ask yourself “How does this blog or article help my target audience?”. If it doesn’t seem like it would interest them, then don’t invest any time or resources into it!
To learn more about successful content marketing strategies for 2018, keep reading!
Implications of the trends
The trends we’re highlighting are important because they help to illustrate the challenges and opportunities faced by brands as they enter 2018. That’s why it’s so important for brands to start implementing these trends now!
The first trend, branded content, is a huge opportunity for brands. It gives you the opportunity to create high-quality content without paying top dollar for it. Instead of paying for expensive TV spots or billboards, brands can make their own video or blog post that aligns with their brand voice and invests in creating quality content that appeals to their target audience.
Additionally, this trend helps companies understand how to use their social media channels more effectively. If your company already has an established following on social media, then the second trend–native advertising–is another option worth considering. It allows you to place ads in trusted content environments with little interference from ad blockers.
Another trend worth exploring is influencer marketing. This includes partnering with influencers who have large followings on social media platforms like Instagram or YouTube to promote your business. These influencers have a significant amount of credibility with their followers and are able to tell your story in a way that resonates with them personally–and thus drives sales.
The final trend we’re highlighting is
Examples of content marketing trends
#1. Video content
Video marketing is one of the fastest-growing trends in content marketing because it doesn’t require much effort to create. And, according to HubSpot, video marketing has the power to increase conversions by 80% or more.
Now that mobile phones are almost an extension of ourselves. Video content is also becoming mobile optimized. This means that your consumers can watch your videos on their mobile devices, which makes it easier for them to be entertained while waiting in line at the grocery store or during a break at work.
#2. Live streaming video
Live streaming video is another trend that’s gaining popularity. Not only can you use live-streaming video to share unique experiences with your audience. But you can also live stream an event or announcement to get instant feedback and engagement.
You can use this feedback and engagement to improve your future products and services. And ensure that you’re providing what your audience needs and wants with every release!
The fourth trend we’re following closely is personalization–or making sure that each customer receives a unique experience with your brand. You never want customers feeling like they’re just another number on a list! Personalizing customer experiences will help you stand out
In order to take advantage of the many content marketing trends, you need to have a clear understanding of what they are and how you can incorporate them into your marketing strategy. No matter what your company does, if you want to stand out in 2018 you’ll want to start implementing these trends into your marketing strategy.