You’re probably familiar with the concept of raising awareness if you work in the non-profit sector. Awareness campaigns aim to raise public awareness about a topic, problem, or organization.
There has been much debate concerning the efficacy of public awareness initiatives and whether they are worthwhile. Unlike fundraising efforts or service recruitment, which can be easily assessed, “awareness” is difficult to quantify.
While that is a legitimate problem, raising exposure for your organization is still worthwhile. And besides, how can people support your nonprofit with cash or volunteer hours if they don’t know about it?
Few donate to charity because they’ve never heard of it, and they’re even less likely to donate to issues they’ve never heard of. This is why public awareness is so important in fundraising.
What is an awareness campaign?
Public awareness campaigns make people more aware of a certain topic, issue, or organization. Unlike an ad campaign or a fundraising drive, which may last a few weeks or months, awareness initiatives last forever.
There is no strict rule for how long an awareness campaign should remain, but it should be ongoing. You should aim for the following in your campaign:
- People who share your organization’s ideals and values should be targeted.
- Enlighten people who could be interested in your cause or topic.
- Create new donor contacts for your database.
How to raise awareness?
Let’s take a look at some amazing ways to increase awareness for a cause or organization with that in mind. These ideas are inexpensive, so there’s something for everyone, regardless of their budget.
Make pamphlets or brochures
This may sound obvious, but many individuals forget how successful brochures can be in the digital world. Hire a graphic designer to develop a brochure for your group if you don’t currently have one.
Distribute them during social and educational events, leave them with willing local companies, or display them in your lobby.
Host social events
Social events are an excellent, low-pressure approach to raise awareness and inform people about your work. You can choose an activity that aligns with your objectives, such as a movie screening, a lunch, or a scavenger hunt.
A group that distributes books to poor children, for instance, can host a book exchange where people can bring books they no longer want and trade them with others. The host group receives any books that do not find a new home.
Make sure to photograph or capture videos of your social gatherings to share on your social media platforms and website. This lets people know what they’ve been missing out on and helps you promote your next event.
Arrange an educational event
Local volunteers can share their skills through educational activities. Lectures are a common educational event for many technology and history charities, but they can be hosted by any group.
What knowledge do you have that would be of interest to others? A children’s literacy nonprofit, for instance, is likely to have a wealth of knowledge about training children to read.
It would be a fantastic opportunity where parents and families can speak with literacy professionals. They can receive advice on how to assist their children to learn to read to help others while also raising awareness for the charity!
Distribute small promotional items
This is a good strategy employed by businesses and charitable groups all around the world. Small branded things maintain your company’s name in front of people’s minds and remind them of your efforts daily.
Pens, cups, and LED torches are the promotional items with the highest return on investment. Stickers are a terrific item to have produced if your nonprofit has a cool logo. People enjoy putting stickers on their laptops and water bottles.
Use social media
It’s no secret these days that social media can be a benefit to any organization, and social media has surged in popularity as a result of awareness efforts. Information now swiftly distributes to a large number of individuals, making it easier than ever.
Your charity’s social media accounts are an excellent area to start and continue your awareness campaign. It will take some time to acquire pace, but don’t give up!
Experiment with various sorts of material. Particularly shareable content such as slideshows and videos, to determine what your followers respond to.
Create a website content
You’ve probably heard of content marketing if you work in nonprofit marketing. Content marketing is a method that relies on providing content such as blog posts, videos, graphics, and so on.
This positions you as an expert and industry leader without openly promoting your company. In a nutshell, content is another means for your team to share their knowledge with the rest of the world.
Perhaps, create good content that shows people the importance of charity and donations. This will raise a good level of awareness among people who do not have an idea.
Hold a contest
Friendly competition is one of the few things that get people enthusiastic. This idea can be executed in a number of different ways. Photo contests are increasingly popular on social media.
To use it, incentivize your followers to use your hashtag to share a photo of a specific item for a set length of time. You’ll choose a few “winners” at the end of the competition.
It’s entirely up to you whether you award a prize or simply the satisfaction of winning!
For instance, over a week, an animal shelter might urge followers to post images of their dogs using the shelter’s hashtag. The shelter will choose a handful of their picks at the end of the week.
To conclude, nothing is more credible than someone working for and supporting a cause that they have personally experienced or witnessed via a loved one.
This is particularly true for causes that promote medical and health research, disaster relief, and environmental conservation.
There are many charity organization for homeless and needy people as well. However, raising awareness for such charities is essential so people know about the cause and the need to donate them.
Your little attempt to help these people through charities can make a great contribution to their lives. Therefore, we all should have awareness regarding the minorities in our societies and their basic requirements.