Author: Rena J. Bechtel

Customer data platforms (CDP) are the new hot thing in marketing. And for a good reason — a CDP helps you collect, connect and analyze data from multiple sources, including your own databases and third-party sources like social media networks or CRM systems. However, it’s important to know if this is something that’s relevant to your business. Determine Your Use Case When deciding whether or not you need CDP support, the first step is to determine what data you want to collect. If a customer buys an item from your store, do they need any additional information? Do they need…