Should You Hire Someone Else to Write Your Press Releases?
Hiring a professional writer may be a more cost-effective option depending on the value of your time. Instead of wasting time writing and revising, you may concentrate on your key talents. As a result, the business and content strategies are more efficient.
Additional Services Provided by Hired Writers
Some professional writers provide additional services in addition to producing press releases. In-house editors are available with certain writing services. It’s more probable that your press release will be free of errors and properly structured.
You could also get marketing guidance, SEO-friendly content, or keyword research as a bonus. Those extra services can help you gain more media attention and search engine traffic at the same time if you submit your press release on your website. Because not every writer or book writing service provides these extra services, it’s worth looking for one that does.
Cons hiring someone else to write your press release
1. There’s a chance you’ll lose some users’ attention if you reach out to them.
If you’re putting out an online announcement of any sort, you’re presuming that all of your users not only have Internet access but are also confident enough to utilize it to discover, watch, and perhaps share your social media release. According to a Research Project, 41% of older citizens never use the Internet. While this may be true for certain firms’ consumers, it is surely not true for others.
If your major clients are people over the age of 50, you should hire a professional to assist you in writing a social media press release. Your release may be tailored to reach the broadest possible audience, mainly if it’s transfer to the right places.
2. Some Industries Think It is Outdated
Press releases are still widely used in virtually every business, which makes sense given that they provide journalists with direct access to information from the source. The difficulty is that, while technology has made it simpler to send and receive press releases, depending on your sector, it can get ignore since many media outlets that cover specific industries do not place the same emphasis on them as they formerly did.
The tech business is a good example. The IT sector for the press and media is constantly changing. This means stories are getting sifted out of newsrooms rapidly.
While press releases are simple to read, they aren’t as effective when someone may get a direct message, text, or email with a short subject line or a summary of the story and whom to contact.
It’s not compulsory, but it wouldn’t be surprising to discard a press release because it wasn’t as concise as a tweet.
3. High Competition Levels
Thousands of journalists get social media and traditional press releases. Getting attention for your PR is challenging, if not impossible unless you’re sending it to people you already know.
Do keyword research and target just the most probable media sites and journalists to guarantee. That your social media news release stands out from the crowd.
Sending a bulk email to a large database of journalists will almost certainly take more time and work than you expect.